St William, part of the Berkeley Group, has unveiled a collection of apartments at its unique and exciting canalside development in East London. Available exclusively to First Time Buyers currently residing or working in the local London Borough of Tower Hamlets, the one- and two-bedroom homes are ideally placed for Broadway Market and close to the open spaces of London Fields and Victoria Park. Prices start from £380,000.
The collection of 63 First Time Buyer Homes, set within the iconic Bethnal Green former Gasholders site, have been discounted by up to £171,000 against market value to increase affordability, with local applicants required to meet set criteria to compete a purchase.
To qualify, applicants are required to:
Earn below the maximum household income of £90,000 for the individual property at the date of application
Must have been a resident within the London Borough of Tower Hamlets for at least 12 months
Or has been employed within the London Borough of Tower Hamlets for at least 12 months
Does not currently own and has never owned a property
Explaining the process, Craig Miles, Managing Director at St James & St William South London, said: “This is a fantastic opportunity for eligible first-time buyers to purchase one of the high-quality homes at this award-winning development at a significant discount to market value.
The scheme is designed to enable access to home ownership for those from the local area. Once eligibility is validated, applicants will enter into a legal agreement known as a deed of covenant with the Council, which confirms the discount applied to the property and terms of ownership and future resale.
Owners will have the opportunity to purchase the remaining share at the discretion of the London Borough of Tower Hamlets. If the deed is bought out in full purchasers will then be free to sell the property on the open market at full market value.
The First Time Buyer Homes are designed and finished to a high specification, featuring contemporary kitchens with integrated appliances, Terrazzo worktops, and stylish bathrooms —bringing together functionality and refined design in every detail.
Residents that purchase through the First Time Buyer Scheme will enjoy full access to The Frameworks, the exclusive residents club. Amenities include a rooftop bar, 24-hour concierge, creative studio, co-working space, lounge, screening room and wellness facilities including a Peloton studio, squash court, steam room, and sauna.
Designed by internationally acclaimed architects RSHP, Regent’s View was awarded ‘Best Future Residential Development’ at the 2024 World Architectural Festival. A development with an iconic set of restored Victorian era gasholders at its heart sits on a 4.5-acre site that will feature 1.75 acres of open public space.
Whilst just one stop from Liverpool Street in the heart of the City of London, residents will also enjoy close proximity to Broadway Market, famed for its bustling weekend market surrounded by artisanal shops, trendy cafés, lively markets with street food, and acclaimed dining, including Michelin-starred restaurants.
The new collection of First Time Buyer homes are available now, with prices fixed at £380,000 for a one-bedroom apartment and £420,000 for a two-bedroom apartment. To learn more contact the St William sales team on Tel: 020 4571 2052 or visit the project website here. The dedicated onsite Sales & Marketing Suite and Show Homes are open daily.