TfL has revealed that the Elizabeth line is to be launched with six exclusive brands
Transport for London (TfL) has revealed that the Elizabeth line is to be launched in partnership with six sector-exclusive brands, offering a unique opportunity that will align with this historic moment for London.
Connecting Reading and Heathrow in the west, and Shenfield and Abbey Wood in the east via ten new central London stations, the iconic new railway will dramatically improve transport links across the South East. The six commercial partners will be offered 12 months of sector-exclusive, advertising rights across the Elizabeth line’s brand new, premium environment as well as the chance to work with TfL on marketing integration across the railway.
When it launches in December 2018, TfL’s state-of-the-art new railway will connect Paddington in West London to Canary Wharf in only 17 minutes, redefining how Londoners and visitors travel around the Capital. Two-hundred million passengers are expected to use the new line annually – more than all of London’s airports combined – offering an unrivalled opportunity for brands to align themselves with a moment in London’s history.
The ten newly-built and fully step-free Elizabeth line stations have been designed with advertising in mind, featuring strategically-located advertising sites in a less cluttered, premium environment. Best-in-class advertising infrastructure will be featured across the line, including:
- Premium large and small-format digital screens with full-motion capability
- New digital escalator ‘ribbons’
- New opportunities for bespoke and immersive brand campaigns in stations and on trains
Further details on the Elizabeth line’s advertising infrastructure will be published when the tender process opens to brands in February 2018. The six official launch partners are set to be announced in autumn 2018.