The NEW meaning of Beauty Sleep: Magnesium Skincare for Healthy Slumber

A good night’s slumber is essential to a healthy existence; protecting us physically and mentally as well as boosting general quality of life.

Yet with our ever-increasing use of sleep-inhibiting blue light technology, blurred boundaries surrounding work and home life and diets often lacking vital nutrients, it’s no surprise that one in three people in the UK are affected by insomnia.

This March, amidst World Sleep Day and ahead of the clocks changing to mark another shifting season, it’s the perfect time to turn to one of nature’s best kept ‘sleep secrets’: Magnesium.

Magnesium’s role in sleep

It is well known that poor sleep can have a dramatic effect on our health, but many people are unaware that a deficiency in magnesium can be one of the main factors directly affecting the quality of sleep we can achieve.

The body needs magnesium to maintain a state of complete rest and low levels can lead to restless muscles that can keep you awake at night.

What’s more, our need for magnesium has never been so great. Over-farming, modern diets and pressured lifestyles have resulted in a drastically-declining magnesium intake, with around 70 percent of us affected by low levels and requiring supplements to maintain a healthy, balanced body.

Clinically proven to aid a better night’s sleep

Good quality sleep helps us to sustain a healthy weight and optimum balance of hormones, whilst ensuring the brain works effectively – helping us to learn, remember, make decisions and solve problems.

During a five-week trial, 78 healthy people who identified as ‘regularly struggling to sleep’ by the NHS Sleep Self-Assessment Questionnaire, introduced natural health brand, BetterYou’s Magnesium Sleep Body Lotion to their bedtime routine.

Results of the clinical study showed that a staggering 92 percent of people demonstrated improvements in their sleep whilst using the Sleep Lotion, particularly amongst those that had reported trouble staying asleep.

Keeley Berry, Nutritional Expert and NPD Executive at BetterYou, says: “Magnesium really is one of the most crucial nutrients we require. It’s responsible for over 300 actions in the body and is a huge factor in how your body manages its sleep cycle.

“Magnesium is also a natural relaxant which promotes restful sleep by stimulating the gamma-aminobutyric (GABA) levels in the brain. When GABA levels are low, your brain can get stuck in the ‘on’ position, making it difficult to relax and fall asleep.

“At BetterYou, we’re well aware that many people struggle to maintain a healthy relationship with sleep, so we’ve partnered with The Sleep Council to create a complete guide for supporting restful, natural sleep. The e-book aims to help people improve their bedtime routine, considering their environment and nutritional needs in the hope of enjoying a better night’s sleep.”

Encouraging the use of transdermal (through the skin) magnesium as an aid to healthy sleep, BetterYou is offering 20 per cent off its Magnesium Sleep Range at until March 31st 2019.


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