The wait is over. After years of fan requests, online campaigns, and social media speculation, one of Taco Bell’s most iconic products is finally crossing the Atlantic. MOUNTAIN DEW BAJA BLAST®, the legendary drink that has built a fan base across the US and beyond, is officially launching in the UK for the very first time, exclusively at Taco Bell from 26 June.
For years, British fans have watched from afar as Baja Blast™ became one of the internet’s most talked-about drinks. MOUNTAIN DEW BAJA BLAST® combines the exhilarating taste of Mountain Dew® with a blast of tropical lime flavour, creating a refreshingly bold drink that has become synonymous with Taco Bell for millions of fans. The drink has generated thousands of social media posts, online discussions and requests for a UK launch.
That demand has continued to grow, with Google Trends* data revealing a 40% increase in UK search interest for Baja Blast™ in the last five years. Now, the cult favourite is finally making its way across the pond.
Known for its loyal fanbase, Baja Blast™ has become one of Taco Bell’s most iconic menu items in the US. Its arrival in the UK marks a major milestone for fans who have spent years campaigning to bring the drink to British shores.
The launch comes after years of campaigning from dedicated UK fans. Six years ago, more than 338 dedicated fans signed a Change.org petition six years ago calling for Baja Blast™ to launch in the UK, helping demonstrate the appetite for one of Taco Bell’s most requested products.
In recognition of the fans who helped make the launch happen, Taco Bell will offer exclusive first access to Baja Blast™ at its Baker Street** restaurant from 26–28 June, ahead of the nationwide rollout from 30 June.
Lucy Dee, Marketing Director of Taco Bell UK said: “Baja Blast™ has built an incredible following over the years, and we’ve consistently heard from UK fans asking us to bring it here. This launch is about rewarding that passion and finally giving customers the opportunity to experience one of Taco Bell’s most iconic drinks for themselves. We know how much excitement there is around Baja Blast™, and we can’t wait for fans to get their first taste.”
Steven Hind, Chief Marketing Officer, Beverages UK at PepsiCo, said: “Our partnership with Taco Bell has helped make Baja Blast™ one of Mountain Dew® most distinctive flavour experiences, a drink with a loyal following, a bold tropical lime taste and a place firmly rooted in Taco Bell culture. Bringing it to the UK gives consumers something genuinely new and highly ownable, while extending a global partnership that has created some of the most memorable moments for Mountain Dew® fans. It’s an exciting step for the brand and for the UK, as we continue to grow through flavours and partnerships that stand out.
The first taste of Baja Blast™will be available exclusively at Taco Bell Baker Street from 26–28 June, before rolling out to all Taco Bell UK restaurants nationwide from 30 June, while stocks last.