TLNT hosts the United Nations ‘Global Creative Call Out’ to combat Coronavirus
Following the United Nations’ launch of its Open Brief last week
enlisting creators to help stop the spread of Coronavirus, TLNT announced today that on a
pro bono basis, it will provide the platform to host the creative submissions which will flow in
from around the world and be made available for widespread use, possibly becoming the
largest creative collaboration in history.
“We need to meet people where they are, with a stream of fresh, innovative content which
drives home the personal behaviours and societal support needed today. We look to the
creative community, using factual, accurate and science-based knowledge and messages,
to help reach everyone, everywhere in this fight against the corona virus,” said Robert Skinner,
Executive Director, UN Office for Partnerships.
The creative brief is live on www.talenthouse.com, part of TLNT, the world’s largest creative
ecosystem with 4 million members in 195 countries. A centralized hub has been built to house
all the content submissions for use by stakeholders everywhere including local authorities,
civil society, brands, media owners, educational establishments and the global public to flood
millions of newsfeeds and media channels with creative content to stop the spread of
“This is the first time that we are fighting a war where everyone is on the same side,” said
TLNT’s CEO, Clare McKeeve. “Looking back at how the famous ‘Rosie the Riveter’ and the
Kitchener ‘Your Country Needs You’ posters galvanized the public into action during wartime,
we believe the creative community can create today’s iconic posters, images and artwork to
impact all communities across the world as part of this global mission to help save lives”.