Top Five Most Worn Fashion Brands in the UK

The United Kingdom has always been ahead of the curve when it comes to fashion trends.

Many of the world’s top designers come to London during the peak of the fashion season, while all the trendiest brands also have stores in major UK cities.

If you are seeing a new trend emerging among young people in England, then you are likely to find that trend being adopted around the world in the coming months.

Whether you are eyeing women’s Ted Baker jackets or hope to invest in a pair of mom jeans that will get you through the next few years, you have come to the right place.

Below is a guide that outlines the top five fashion brands in the UK, helping you to decide where you should spend your money the next time you want to invest in your wardrobe.

1. Rixo

A very new fashion brand in the United Kingdom, Rixo has become an obsession for many influencers and celebrities on Instagram and other social media sites. The brand was founded by two alumnae from the London College of Fashion, Henrietta Rix and Orlagh McCloskey.

The duo created Rixo in 2015 and have not looked back since. The styles of this brand are great for dressing up during the weekend, but their clothes are still affordable enough that you can buy them without feeling like you are emptying out your bank account!

2. Never Fully Dressed

A brand that is a lot newer, but is already making waves, is Never Fully Dressed. The Lucy Aylen-founded company has only been around since 2009 but is already making a lot of noise as a result of its impressive styles, affordable prices, and trendy approach to coming up with clothing pieces for each season.

When you shop at Never Fully Dressed, you can find everything from dresses to trousers to jumpsuits. They often curate clothes based on the occasion, which means you can easily find outfits for attending a festival, going to a job interview, or running errands.

3. Shrimps

A fashion label that was created in 2013 by Hannah Weiland, Shrimps is usually among the most talked about brands during Fashion Week. Even though the brand is only approaching its tenth birthday, Weiland has already made a big impression with her designs.

Shrimps started out as a brand with a single faux fur coat but has now put out an entire line of faux fur outerwear, accessories, and other clothes. Shrimps has gained a lot of support for its fake fur clothes, with organisations such as PETA and other animal rights groups very much in its corner.

4. Rejina Pyo

Created by its namesake Rejina Pyo, this fashion brand is now ten years old, having launched in 2012. While the brand may have started out as a cult classic in London and other UK cities, Rejina Pyo now has a worldwide presence for its structured and classic pieces.

Rejina Pyo is based on the philosophy that dressing up to look beautiful is something that all people can share, regardless of their background or culture.

5. Kepler

Kepler is another fashion brand in the UK that is less than ten years old but is already making waves among fashionistas and celebrities. Alexandra Hadjikyriacou and Jaimee Mckenna’s label Kepler was created in 2016, with a focus on knitting each piece by hand. The clothes that Kepler designs and creates are extremely grunge and sexy, while their admirers include the likes of Billie Eilish and Kim Kardashian.

Find the Clothes That Suit Your Style

Knowing about the latest trends and the most relevant fashion brands in the UK is very important. You will have an easier time buying clothes online or when you next visit a mall.

What you must remember, however, is that you should not be determining all your buying choices based on trends. Even if an item of clothing is trendy, it does not mean you will find it attractive or comfortable on your body.

Learn about your personal sense of style, and try to find the ideal balance between what you enjoy, the brands that offer the best quality, and current trends.