Whisky 1901, the leading whisky cask investment specialist, has officially moved its headquarters from Knightsbridge to Berkeley Square, Mayfair, aligning its physical presence with the prestige and discretion valued by its growing client base of private investors, family offices and hedge fund managers.

This strategic relocation underscores Whisky 1901’s position as a safe-haven for whisky investment. By blending deep knowledge of rare whisky with robust investment expertise, the firm supports clients looking to diversify and strengthen their alternative asset portfolios.

“Our move to Mayfair is more than a change of postcode,” said Aaron Damiano Sparkes, Founder & CEO of Whisky 1901. “It’s a reflection of the trust our clients place in us and our commitment to meeting them face-to-face in an environment that matches the calibre of the service we provide. Mayfair offers the ideal base for long-term partnerships built on quality, discretion, and performance.”

Founded in tribute to Sparkes’ father, Whisky 1901 takes its name from a GlenDronach cask that introduced the founder to fine whisky – a nod to heritage that blends sentiment with sound investment principles.

With its fully resourced in-house operations, including accounts and cask management, Whisky 1901 continues to lead the next chapter in whisky’s centuries-old story – making what was once the preserve of insiders accessible to serious investors.

The new address is: Whisky1901, Berkeley Square House, Berkeley Square, W1J 6BD