London contributes £11 MILLION to the economy from their at-home businesses

A brand new study by Money.co.uk has revealed which side hustles are dominating the world and where.

More and more people are increasingly trying their hand in entrepreneurship, investing their time in turning hobbies into profitable businesses. However, some cities and industries are thriving more than others.

Using Etsy store data, this study looks at where in the world side hustles are thriving the most and the products that are booming among online consumers.

London is the side hustle capital of the UK and could be making £11m from their home businesses

London has the largest number of Etsy listings in the UK, with over 1.1 million products being sold online. The most popular business in the city is home and living products, from the likes of wall art to cushion covers with 326,430 listings within this sector, then in jewellery and art and collectibles.

These new businesses are bringing in huge amounts of revenue to local economies, and with each product averaging £10.57 per item, these side hustles are contributing on average £11 million to London sellers, making London a side hustle hotspot.

Manchester and Birmingham are also booming with entrepreneurs, claiming the second and third highest number of Etsy listings in the UK. Again, home and living businesses trump all other categories in these UK cities with 68,145 listings in Manchester and 38,681 in Birmingham. However, Manchester has a larger art and collectible scene compared to Birmingham, which contributes to the economy within the jewellery sector.

The UK cities with the most side hustles

#

City

Number of listings

1

London

1,124,918

2

Manchester

205,643

3

Birmingham

120,242

4

Glasgow

87,930

5

Southampton

34,585

New York is the side hustle capital of the world!

New York has the largest number of Etsy listings than anywhere in the world, with 2.9 million in total. With an array of listings in every category, New York City is a side hustle hotspot and contributes on average $43.8 million (£31m) to Etsy sellers, helping to bring both money and business to the economy.

Los Angeles and Houston also have side hustles that thrive outside of the home and living category. The most popular Etsy business in Los Angeles is in art and collectibles with 357,175 listings, meanwhile, the jewellery business is thriving in Houston with 99,296 listings in the category.