With the London Marathon just days away, ASICS is inviting runners and supporters to ASICS House London, a high-energy pop-up designed to help you move your mind before you move your feet.

Located at the iconic Kachette Annex in Shoreditch, ASICS House is the heartbeat of marathon week and completely free for the public. Whether you’re chasing a PB on Sunday or just soaking up the atmosphere, come down for expert advice, exclusive community events, and the ultimate pre-race vibes.

WHERE: Kachette Annex, 347 Old St, London EC1V 9LP

WHEN: Monday 20th April – Sunday, 26th April 2026

WEBSITE: www.asicshouse.london

WHAT’S ON AT ASICS HOUSE:

Free coffee: Start your day with expertly brewed coffee from r Minor Figures. Fuel up, meet the community, and ease into the day.
Community Shakeout Runs: Join the Wednesday Morning 5K) or the high-octane Saturday Friday Night Lights Run Club to get the legs moving and the nerves settled.
The Latest Gear: Get exclusive hands-on access to the newest ASICS drops to trial.
Recovery: Reset with dedicated Yoga and Stretch-Down sessions led by expert instructors to ensure you’re supple and ready for the start line.
Custom Personalisation: Make your race day gear one-of-a-kind with on-site screen-printing personalisation.
The Vibe: Local DJs (including FARHANNAH and Amy Elle) will be spinning sets to keep the energy high, alongside refreshments and the best community spirit in the city.
Spaces can be booked at: www.asicshouse.london