Less than half of older shoppers compared to Generation Z are comfortable with Artificial Intelligence (AI) in the future, according to new research into online fashion buying.

Under a quarter (24%) of UK adults aged 55 and over, would like to see online fashion retailers adopt online systems to tailor their shopping experience. In contrast, 56% of those aged between 18 and 24, known as Generation Z and the first to have grown up with smartphones, social media, and Google, report they would like to see fashion retailers adopt online systems to tailor their shopping experience. Businesses are approaching web design services in Cardiff and other cities to optimize their websites for providing a better shopping experience for their customers.

Commenting on the YouGov survey conducted for Swedish eCommerce company Apptus, Andrew Fowler, UK Country Manager at Apptus, said: “The older generation has grown up in a world where there were no computers on desks at their first place of employment, they have seen technology replace jobs and, culturally, films like 2001 A Space Odyssey and Terminator have shown artificial or synthetic intelligence in a worrying light as machines go ‘rogue’.

“The digitally immersed Generation Z, on the other hand, has grown up with technology that, arguably, enhances their social lives, entertains them and is comfortingly omnipresent – try telling a Generation Z that there is no WiFi.

“The truth is all the respondents in the survey will have experienced AI in action, they just don’t know it. As Steve Jobs said: Great technology is beautiful or invisible.”

Sales vs Customer Experience – more work to be done.