BUBBLE TEA LEADER GONG CHA SERVES UP INDULGENT COLLECTION OF FESTIVE BISCOFF® BEVERAGES

by London-TV in Business

Bubble tea connoisseurs and Biscoff® fans are set for the ultimate combination this winter as Gong cha Global, one of the world’s fastest growing tea brands, launches its festive collection of Biscoff® beverages.

Founded in Taiwan in 2006, Gong cha is known for its consistent, high-quality, freshly brewed beverages made with premium ingredients. It first expanded overseas in 2009 and has grown significantly to operate nearly 2,200 stores around the globe while building a reputation for the quality of its tea.

The new range, which has been created in-house by Gong cha Global’s new product development and innovation team, includes three new beverages each offering a rich, creamy and festive experience. The range consists of:

Biscoff® Milk Tea with Pearls and Milk Foam – A delicious combination of Gong cha’s whole-leaf black tea, sweet Biscoff® spread, silky pearls, and Gong cha’s iconic salty Milk Foam
Biscoff® Smoothie with Milk Foam – A blended mix of ice, freshly brewed Black Milk Tea and Biscoff® spread, topped with Gong cha’s iconic salty Milk Foam and Biscoff® biscuit crumbs
Hot Biscoff® Milk Tea with Milk Foam – A hot and comforting cup that combines whole-leaf black tea and Biscoff®spread, topped with Gong cha’s iconic salty Milk Foam and Biscoff® biscuit crumbs

Alongside its Biscoff® range, which is available in stores now, customers will also be able to enjoy dozens of Gong cha’s most popular beverages including its signature brown sugar milk tea. Each beverage is fully customisable, with more than 600 product combinations, creating opportunities for guests to design the beverage of their dreams.

Bini Ryu, Global Marketing Manager at Gong cha, said: “At Gong cha, we’re relentlessly focused on creating beverages that create unique experiences while championing the unique flavour profile of tea. With this collection, we have exactly that – a comforting an indulgent range of festive beverages that combine high-quality tea and premium ingredients with the iconic taste of Biscoff®. It’s a range that we think bubble tea lovers across the country are going to love this Winter!”