Plant-based beverage leader Califia Farms has announced a 3-day coffee and matcha promotion in partnership with London’s leading specialty cafés, Nagare and Smatcha.

Running from the 18th to the 20th of September 2026, coffee and matcha lovers can enjoy an Oat Flat White at Nagare and an Oat Matcha at Smatcha for just £1, saving up to £3 on Flat Whites and £4 on Matcha compared to standard prices.
The promotion is available to the first 100 daily customers at each participating location and showcases the smooth, cafe quality finish of Califia Farms Oat Barista Blend.

This activation forms part of a major four-week integrated campaign that bridges the gap between the coffee shop and home.

By spotlighting Califia Farms’ partnerships with leading café partners, the activation builds awareness and drives trial by showing consumers that the very same barista-quality experience served in top coffee shops can now be enjoyed and recreated at home.

Set to reach 7.1 million consumers, the multi-channel campaign spans paid social, influencer activity, strategic partnerships, experiential sampling, events, and shopper marketing. To build widespread engagement, social content will run across Instagram, Facebook, YouTube, and TikTok.

A key brand partnership and competition with De’Longhi places Califia Farms Oat Barista Blend right at the heart of the at home coffee experience, driving engagement and trial amongst coffee enthusiasts.