Cutter & Squidge, the UK’s award-winning gifting and bakery brand, has launched a limited-edition partnership with Miffy brokered by Rocket Licensing. Bringing one of the world’s most beloved and enduring characters to its creative bakery in a collaboration inspired by nostalgia, craftsmanship and the joy of sharing sweet treats.
Available now at the Soho flagship café and online for nationwide delivery until 31st August, the collection invites lifelong Miffy fans and a new generation alike to experience exclusive bakes, gifts and immersive experiences designed to bring people together and create lasting memories.
For founder sisters Annabel and Emily Lui, whose business was built around creating thoughtful handmade gifts, partnering with a character that has brought happiness to generations felt like a natural extension of the brand. Known for turning everyday gifting into memorable experiences, Cutter & Squidge shares Miffy’s timeless values of simplicity, warmth and bringing people together through joyful moments. It has created a range of Limited Edition Miffy products which include Miffy’s Afternoon Tea at Home, Miffy’s Hamper, Miffy Tote Bag, and bespoke in-store experiences.
Throughout the partnership, Cutter & Squidge will be serving Miffy’s Afternoon Tea from Wednesday to Saturday from 10th July. Priced at £45 per person, the afternoon tea will feature Cheese & Chutney Brioche, Egg Mayo Charcoal Roll, Coronation Chicken Sourdough, Strawberries & Cream Biskie, Miffy’s Strawberry Sprinkle Posset, Slice of Miffy Cake, Scones with clotted cream and jam, and Tea, and a Miffy Notebook to take home. Also available in-store will be the limited-edition Miffy Pink Drink – a peach lemonade with a strawberry whipped cream(vegan) topping and multicoloured sprinkles served with an exclusive Miffy cup sleeve.
For those looking for a fun, family-friendly activity, the Miffy Strawberries & Cream Roulade Masterclass can be booked every Saturday from 18th July to 29th August. Guided by Cutter & Squidge’s expert team, guests will create their own Miffy-inspired cake to take home alongside a Miffy Apron.
Annabel and Emily Lui, say “We’ve always believed that the best gifts create memories, and Miffy is a character that has been doing exactly that for generations. Bringing her world to Cutter & Squidge has been a dream collaboration, allowing us to combine our love of handcrafted baking with one of the world’s most cherished characters. We hope the collection gives families, friends and lifelong Miffy fans a reason to come together, share something sweet and create joyful moments they’ll remember long after the last slice of cake.”
From exclusive Soho afternoon teas and family cake decorating workshops to collectible gifting and nationwide delivery, fans can immerse themselves in the world of Miffy all summer long. The Cutter & Squidge + Miffy collection is now available at cutterandsquidge.com/collections/miffy