The big freeze has hit Britain this week, with temperatures plunging to as low as -14°c across parts of the country. To help keep Brits snug, Domino’s is trialling the use of its trusted pizza delivery bag technology to create the ultimate winter warmer – in the form of a Heat Suit.

With new research revealing over half of Brits (53%) admit to “not being able to function” in the cold weather – and almost 3 in 4 (72%) despising the cold weather altogether – Domino’s is bringing the technology from its pizza delivery bags to the rescue, to create the perfect all-round outerwear to brave the freezing outdoors.

The Domino’s Hot Bag technology was first introduced in 1998 to ensure that pizza was delivered piping hot to customers’ homes. It’s layered with innovative thermal insulation that keeps pizzas hot and the material is now being trialled to help keep the nation extra warm this winter. Pending its successful testing, the suit could become available to those feeling the chill or looking to stay toasty when catching up with friends during the winter months.

Using the Hot Bag insulation, the suit will easily maintain core body temperature, with the pizza bag material only losing 4 degrees of temperature over a two-hour period. The suit is not only super warm, but it’s also practical. It’s equipped with an easily accessible mobile phone holder on the arm, a front pouch for stashing away Garlic & Herb Dip, and knee inserts for napkins.

With fingers (28%) and toes (21%) voted as the most common places that get cold in winter, the Domino’s Heat Suit features enclosed hands and feet features to keep toasty warm, with detachable gloves for easy pizza slice grabbing.

Sam Wilson, Temperature Control Officer said: “We believe that pizza should only be eaten one way – piping hot and that’s all thanks to our Hot Bag technology during deliveries.

“The Heat Suit trial is one small step for Domino’s, but a giant leap for warmth. It’s early days for our trial, and sadly customers can’t get their hands on one just yet, but if all goes to plan our Heat Suit could be a game changer for future pizza lovers who want to be as toasty as our dough.”

Research also revealed that a third of us (37%) are creatures of comfort when it comes to the cold, turning to hot food in a bid to keep warm. But when it comes to what Brits hate the most about winter, limited daylight (28%), frosty temperatures (20%), and seasonal illnesses (12%) rank top three.

It’s not all doom and gloom, as almost three quarters (72%) admit that comfy clothes are one of the most comforting parts of winter – so it’s no surprise over a quarter (37%) have left the house wearing their indoor wear, such as pyjamas, during the winter months, with the corner shop (50%), supermarket (47%), the airport (18%) and even the morning commute (13%) locations you may see those in comfy clothes venture outside.

Sam Wilson added “People have different ways of trying to deal with a dip in the mercury – whether that’s wrapping up or even staying in their loungewear for ultimate comfort. Whatever you need to do to stay warm, you do it – we won’t judge.”