Dry January 2025 delivered one of the strongest results yet, with figures showing that nearly a third of Brits, around 15.5 million people, took part (Alcohol Change UK). What began as a niche wellbeing challenge has now firmly established itself as a mainstream New Year’s resolution, with more people choosing to start the year with a clean slate, better sleep, and a healthier relationship with alcohol.
According to YouGov’s latest findings, 24% took part to save money, 18% wanted better sleep, and 16% were focused on fitness and overall health.
With participation rising each year, industry watchers are already predicting that 2026 will be even bigger. As people continue to prioritise health and moderation, demand for quality alcohol-free options is accelerating, and bars are having to rethink their offering to keep up.
Two More Beers, London’s ultimate beer-restaurant in Islington and Angel, is already embracing this change. Known for its focus on beer discovery, quality food, and shared experiences, the venue has been expanding its alcohol-free range, so guests never have to compromise on taste or occasion. From alcohol-free craft IPAs to classic world beers, the line-up reflects what modern drinkers are looking for.
The current alcohol-free selection includes:
San Miguel (Spain)
Beavertown Lazer Crush IPA (UK)
Brooklyn Brewery Special Effects Hoppy Lager (US)
Guinness Stout (Ireland)
Kirsene (Latvia)
Skaidrais Mezs Ale (Latvia)
Paulaner Weissbier (Germany)
Asahi (Japan)
With more than 100 craft beers available year-round, Two More Beers continues to be one of London’s most forward-thinking destinations for flavour exploration, whether customers are moderating, abstaining, or simply expanding their palate.
Reflecting on the shift, Director of Two More Beers, Jānis Vilisons, said: “Dry January used to be a bit of a novelty, but now it’s something customers take seriously. More people want to feel good without feeling left out, and that means giving them proper options, not just a token alcohol-free lager tucked at the bottom of the menu.
“We’ve expanded our 0% range because this is where things are heading. If the momentum we’ve seen in 2025 is anything to go by, 2026 is going to be huge.”