Game4Padel launches new Padel Partnership with Berkeley Group at The Green Quarter in West London

The UK’s leading padel operator, Game4Padel, has teamed up with one of the UK’s largest residential property developers, Berkeley Group, to introduce padel to their residential sites. Berkeley Group is the first major residential developer to incorporate padel courts into its developments.

The joint venture will be launched at Berkeley’s West London development, The Green Quarter in Southall, one of London’s largest regeneration developments, where the first courts will open this Spring. Residents and the local community already enjoy an active lifestyle at the development where nearly half of the 88-acre site comprises open green space. The Green Quarter will be the first of Berkeley’s developments to install Game4Padel courts due to its commitment to facilitating an outdoor, healthy lifestyle and the way it prioritises the growth, prosperity and wellbeing of its local community.

Three courts will be built and operated at the development by Game4Padel and anyone wishing to use the courts can sign up to play via Game4Padel.com. Alongside the resident amenities already provided, the new courts will complement the regular activities already available, including nearby 4.5-acre Central Gardens which boasts various fitness stations, a weekly ParkPlay session held at The Green Quarter and a weekly local parkrun in Southall. A network of new cycle paths and walkways also allows easy access to 90-acre Minet Country Park and nearby 1.2km waterside trail along the Grand Union Canal from the development.

Padel is the world’s fastest growing sport and is highly sociable because it’s played in doubles, and highly accessible because of the ease in which it can be learned. As such, it has been used to help create communities in other areas around the UK including a court which was erected in Tower Hill by Game4Padel and the Central London Alliance to help regenerate The City post-Covid. At Bloom Heathrow and Edinburgh Park Parabola – business parks in West London and Edinburgh respectively – Game4Padel installed and operates the padel clubs to help build networks with resident businesses.

Michael Gradon, CEO of Game4Padel commented: “This is a game-changing partnership for Game4Padel. We have already opened 23 venues in the UK and overseas, and have ambitious plans and funding in place to expand the sport of padel further. This first project with the Berkeley Group is exciting because the potential to introduce padel across their residential developments could mean a much faster roll out of the sport, helping us achieve our goal of nearly 400 padel courts in the UK by 2027.”
James Purton, Operations Director at Berkeley Group, added: “The benefits of padel are widely known – it is a great mental and physical work out and is popular with players of all ages. Padel has also proven to be more than just a sport; it’s a catalyst for creating vibrant communities and fostering social connections. As an avid player myself I have seen first-hand how it brings people together and will provide an opportunity for a new generation of padel players. We believe it will be an excellent addition to the wide-ranging facilities we offer residents at The Green Quarter and the local area, and the benefit of working with Game4Padel is that they really invest in ensuring their venues are busy and well-used long after they have opened”.
Game4Padel is the UK’s leading padel operator with 23 venues and the only UK National operator with clubs in England, Wales and Scotland as well as Spain, Australia and New Zealand. The company boasts high profile investors including Andy and Jamie Murray, Virgil van Dijk, Dominic Calvert-Lewin, Jamie Vardy and Annabel Croft.
Berkeley is passionate about creating successful places where communities thrive and people of all ages and backgrounds can enjoy a great quality of life. This partnership with Game4Padel builds on Berkeley’s commitments to improve people’s lives by encouraging physical exercise, time spent in nature and by creating opportunities to socialise.