KEY TOWNS ACROSS THE UK RENAMED TO CELEBRATE THE LEGACY OF HBO’S GAME OF THRONES

Following the most anticipated finale in television history, four regions across the nation have been transformed into the World of Westeros to mark the Digital Download release of Game of Thrones: The Final Season.

In this Kingdom-wide takeover, Essex, Doune Castle in Stirlingshire, Blackpool and London’s Covent Garden have all pledged their allegiance to the legacy of the show by unveiling signs with their new names, encouraging members of the public to find them.

Thrones-fever has been ever present throughout the UK since the show’s opening episode in 2011. People up and down the country now have the opportunity to relive and celebrate the fictional locations we have all grown to know and love, with the following signs being unveiled:

• Highgarden – formerly known as Covent Garden, London

• Castle Black-pool – formerly known as Blackpool

• Essos – formerly known as Essex

• Winterfell – formerly known as Doune Castle, Stirlingshire, Scotland

For London based fans of the show wanting to visit the newly named ‘Highgarden’, they can also admire an impressive gardenscape created from the mind of Kenny Raybould, the Horticultural Manager of Covent Garden. The curated installation features bold and vibrant colours inspired by the City of Highgarden and House Tyrell, situated in front of the main piazza for the next three weeks.

Michelle McGrath, Director Of Covent Garden commented: “We are delighted that Covent Garden is partnering with HBO to be the home to Game of Thrones’ latest immersive experience celebrating the highly anticipated end of the show. Game of Thrones has been a cultural phenomenon and Covent Garden is proud to be part of the history of the show. For three weeks the estate will reflect the beautiful location of Highgarden, unofficially changing our name and bringing to life a garden installation designed by our Head Gardener mirroring those in the show. The partnership is a great addition to Covent Garden’s exciting series of immersive experiences this summer and we hope Game of Thrones fans and visitors also enjoy the ever-evolving dining, fashion and lifestyle offerings on the estate.”

The signs will be available to visit for a limited time only to mark the Digital Download release of the Final Season. Fans around the UK are challenged to find the signs and encouraged to post a selfie, tagging @HBO_UK (Twitter) / @HBOUK (Instagram) with the hashtag #GoTTakeover.

Game of Thrones: The Final Season is on digital download and will be available for the suggested pricing of 12.99 (SD) and 16.99 (HD) through several retailers including Prime Video, iTunes, Sky Store, BT TV Store, Google Play.

The Final Season of the groundbreaking Game of Thrones franchise is available via Digital Download now.

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