London restaurant group ETM Secure £10 Million Funding for Expansion Plans

The London restaurant group, ETM, have secured an incredible £10 million worth of funding from HSBC to go towards their expansion plans. The company have stated that they plan to grow “significantly” within London over the next five years.

The group have opened 14 venues since their launch in 2000 and are looking to grow even faster in the upcoming years. Having produced five new sites in the past 18 months, the group have plans to grow even faster in the next five years.

CEO and co-founder of ETM, Ed Martin, said: “We are very excited about the next phase of growth and, with HSBC’s support and financial backing, we will be able to develop and roll out new, innovative, experience-led concepts at a faster rate. Our focused approach to acquisition has already set in motion a platform for scalable expansion as evidenced by Aviary and Greenwood’s first year of successful trading and the encouraging early performance from our new city bar, Broadleaf.”

ETM is renowned for its extravagant concepts and Broadleaf is a continuation of this. Inspired by Victorian tropical glasshouses with brass and copper finishes, tropical taxidermy and botanical walls. The site is around the corner from its sister bar, The Botanist. If it is to follow in The Botanist’s footsteps then it will only exceed expectations. The Botanist serves over 250,000 people per month, according to ETM Group.

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