This Christmas, Seven Dials is proud to partner with housing and homelessness charity Shelter, giving Londoners the chance to switch on the new interactive Christmas light installation, simply by making a donation to the charity.

Launching on Thursday 14th November 2019, shoppers are invited to Seven Dials from 5-9pm, to experience a memorable evening packed with free festive activities, live music and inspiring decorations.

For the first time ever, this Christmas light installation will interact with a charity tap donation point to bring the ‘Starry Night’ design to life and drive valuable donations for Shelter by the thousands of shoppers visiting Seven Dials over the festive period.

Featuring over 650 giant stars across the interconnecting streets of Seven Dials, this unique interactive design will be a UK first, providing an experiential festive experience for London visitors, whilst highlighting the fact that sleeping under the stars is still a harsh reality for thousands of people sleeping on the streets of England & Wales on any given night.

A charity ‘tap’ point will be located on Earlham Street, where visitors can tap their bank cards to donate £3 directly to Shelter. Upon receiving the donation through the card tap point, stars at each entrance to Seven Dials will twinkle to create a special immersive sequence of lights.

Consumers and festive shoppers alike are invited to Seven Dials to be part of the switch on moment which will take place at 6:30pm, with the electrifying House Gospel Choir performing contemporary Christmas classics and house hits. House Gospel Choir brings together a group of outstanding singers, house band and DJ, creating a live fusion of the biggest house and gospel tunes.
The Seven Dials light switch on moment and shopping event is free, to register for a ticket visit

DJ AJ Odudu will take to the decks throughout the evening at the airstream stage and ticket holders* can enjoy 20% off at participating shops and restaurants as well as a complimentary glass of prosecco from the Seven Dials prosecco truck, in addition to a host of free experiences; including free wreath making and eco-friendly glitter make-overs. In aid of charity partner Shelter, there will be a Christmas-themed tombola with chances to win fantastic prizes from a host of Seven Dials brands

The newly opened Seven Dials Market will launch its late-night Christmas shopping evenings with a series of activities from Cucumber Alley traders and will be offering free hot shots and roasted chestnuts, while next door, Japanese Izakaya restaurant Flesh & Buns will be creating a roast your own S’mores bar.

Neal’s Yard Remedies will be offering complimentary skin consultations and sample goodie bags and offers and in-store activities can be found at brands such as Astrid & Miyu, Benefit, Diesel, Skinny Dip, Ollie Quinn, Choosing Keeping, Miller Harris, Duke & Dexter, Knomo, Dinny Hall and many more.

In addition, Shelter will also be launching an exclusive pop-up shop in Seven Dials from November located at 72 Neal Street, with a full line up of events and activation’s due to take place until early January. Check for the full line up to be announced soon.

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