Fried chicken brand ‘SIDES’ has just launched in BOXPARK Croydon, marking its fourth bricks-and-mortar restaurant in the UK.

SIDES has been developed by the famous YouTube collective, The Sidemen, arguably the most popular and influential content creators in Europe.

The new location at BOXPARK Croydon is the fried chicken brand’s second opening of 2023, with growth plans of 10 physical restaurants across the UK this year. SIDES ambitious long-term goals include 200 locations over the next decade, as it continues its journey to bring its delicious chicken across the UK and beyond.

The restaurant at BOXPARK Croydon expands SIDES’ physical portfolio, as it follows its other bricks-and-mortar restaurants in BOXPARK Wembley, Gravity Wandsworth and Market Place Harrow. SIDES at BOXPARK Croydon is available in store & on delivery.

On the menu at the new location, there will be the latest SIDES offering including hot Nashville-style chicken, dipped in a paprika-spiced oil with five levels of spice to choose from. A new side dish will also make its debut – crispy corn ribs, which will bring further diversity to the Sides menu.

As well as introducing fresh exciting products to the menu, SIDES is also upgrading its fried chicken coating method to bring a crispier and harder-hitting punch of flavour to its delicious food.

Fans will also be able to experience fan favourites like Mac & Cheese bites, original or spicy Waffle fries and all Sides authentic sauces. To heat up the tasty offering there will also be a new spicy ketchup and a secret sauce.

Vikram Barn, The Sidemen, said: “The fans have been crying out for more SIDES locations, so we are excited to meet the crazy demand with our latest opening at BOXPARK Croydon.

“We are looking forward to fans visiting our newest location and trying our evolved menu offering, including our new SIDES Hot Chicken. Our take on Nashville-style chicken is the perfect mix of heat and flavour combination, we cannot wait to see if fans can handle the hotness.”

Robin Mehta, CEO of SIDES said: “We’re thrilled to bring SIDES to BOXPARK Croydon and bring a new and delicious food experience to the area.

“SIDES is always growing and we have some exciting developments coming up in 2023 as we look to ramp up and develop our restaurant portfolio to 200 locations over the next decade and expand our reach in the UK.”

SIDES is available for delivery via the major food delivery platforms Uber Eats and Deliveroo across key locations in the UK.