Looking to get on the property ladder in London but not sure where to start? Next week, Barratt London, is opening the doors to its first ever Step on the Ladder pop-up shop on Greek Street, Soho, offering jargon-free money tips and interactive exhibitions to support first time buyers in London.
Open on Wednesday 4th, Friday 6th, Saturday 7th and Sunday 8th February, renters and aspiring first time buyers can visit the Step on the Ladder pop-up for free, to speak to home ownership experts, join in with interactive games, share anonymous money confessions and take home an exclusive goody bag to support their future home ownership journey.
Visitors can also enjoy free coffee and matcha from an on-site barista and listen to House DJ sets throughout the day.
Iona Bain, Personal Finance Expert and broadcaster, is supporting the Step on the Ladder campaign to help champion financial education amongst Gen Z and Millennials. Iona will be hosting an exclusive preview event on Wednesday 4th February to address common money concerns and share budgeting tips and tricks.
The pop-up comes as part of Barratt London’s Step on the Ladder campaign, which aims to educate aspiring buyers on the home buying process, to demystify the journey and highlight how buyers could be able to get on the ladder sooner than they think.
Recent research by Barratt London revealed that Generation Z (aged 18-28) say that a lack of awareness about the buying process is now their biggest barrier to home ownership.
A quarter of Gen Z (25%) also reported feeling overwhelmed at the idea of home ownership while almost half (40%) of Gen Z and Millennials say not owning a home is holding them back in life. Research also found that 31% were saving towards a deposit in 2026, rising to 52% of Gen Z respondents.
Iona said: “Buying your first home can feel like a huge, mysterious challenge, but breaking it down into clear, practical steps makes it far less overwhelming. I know from personal experience how empowering it is to have your own space, and I want more young people to feel that same sense of independence.
“That starts with demystifying the process – from exploring affordable areas with good transport links, to using tools like the Lifetime ISA and speaking to a mortgage broker early. With the right knowledge, Gen Z and Millennials may find they have a few more options than they think.”
Craig Carson, Barratt London Regional Managing Director, said: “We continually hear from young buyers that they don’t know where to start with getting on the ladder. Many aspiring buyers are missing out on advice that would not only help them get on the ladder earlier than they might expect, but at a more affordable price too.
“Talking about money and homeownership shouldn’t feel intimidating. The Step on the Ladder pop-up shop will offer free and fun advice from our experts, through interactive exhibitions and games. No matter where you’re at in the journey, I would encourage everyone to go along to the pop-up to discover the sheer range of support out there for first time buyers and to learn more about the process.”
The Step on the Ladder Pop Up Shop is completely free to attend, but visitors are encouraged to register their interest before visiting: Register Your Interest
Timings and location:
Wednesday 4th February, 4pm – 8pm
Friday 6th February, 10am – 6pm
Saturday 7th February, 10am – 6pm
Sunday 8th February, 11am – 5pm
Where: Black and White Shop Soho, 59 Greek Street, London W1D 4NQ.
To find out more about the Step on the Ladder campaign, visit https://www.barratthomes.co.uk/new-homes/london/advice-and-inspiration/step-on-the-ladder/