With festive cheer in the air, Merlin Entertainments is treating families to a year* of epic days out at over 20 top UK attractions including Alton Towers, Chessington World of Adventures, LEGOLAND® Windsor Resort, Thorpe Park and much more as part of the Black Friday Magic Sale. Just in time for Christmas gifting, Merlin Annual Pass offers start at just £79.
Why the Merlin Annual Pass?
For less than the price of a monthly subscription to a streaming service or a takeout coffee per week**, Brits can save up to £60 per Pass to unlock a year of unforgettable days out at top attractions across the country.
The Black Friday Magic prices are as follows:
Pass Type
Usual Price
Black Friday Magic Price
Essential Pass
£139
£79
Gold Pass
£239
£199
Gold Membership
£19.99 p/month
£16.99 p/month
There is something for everyone with a Merlin Annual Pass. Thrill seekers of all ages can enjoy exhilarating rollercoasters, from the record-breaking Hyperia at Thorpe Park Resort – the UK’s tallest and fastest rollercoaster to Minifigure Speedway at the LEGOLAND® Windsor Resort! For little ones and new for 2026, families can enjoy the UK’s first and only PAW Patrol-themed land with pup-tastic rides at Chessington World of Adventures Resort and the world’s first and only Bluey ride at CBeebies Land at Alton Towers Resort. History lovers can delve into 1000 years of jaw-dropping stories at Warwick Castle and everyone can walk the red carpet at Madame Tussauds!
Running from Tuesday 18th November until Sunday 21st December, the sale will see yearly Merlin Annual Pass prices slashed, giving families the chance to visit incredible Merlin attractions across the UK all year long from as little as £79.
Jordan Middleton, Head of Merlin Annual Pass, commented on the sale: “Just in time for the festive season, our Black Friday Magic Sale has great savings of up to £60! With offers starting at just £79 – which is equal to just £1.52 per week – Merlin Annual Pass is the gift for those who you have no idea what to buy! Whether you’re looking for a gift for a loved one or planning epic 2026 days out, a Merlin Annual Pass unlocks a host of amazing yet affordable days out for the whole family!”
And the discounts don’t stop there! Families who choose Gold Merlin Annual Pass also have access to exclusive benefits, unlocking further savings with every visit, including free parking, up to 20% discount on food, drinks and retail, up to 20% off short breaks at fun-filled themed Resort hotels with Merlin Holiday Club, as well as discounted entry for family and friends and less restricted access to the attractions. Platinum Passholders will also receive free Fastrack Resort Theme Parks and free tickets for family and friends, with no restricted days throughout the year.
The Black Friday Magic Sale is not valid on redemption of Merlin Annual Pass vouchers or Merlin Entertainment Staff Discount Purchase. For more information, please visit https://www.merlinannualpass.co.uk/buy-passes/