Virgin Trains Launch It’s a Wonderful Line Campaign
Spreading a message of kindness this Christmas, Virgin Trains will be painting the script of iconic festive film ‘It’s A Wonderful Life’ on station platforms from London to Glasgow. The script will be painted behind the yellow line that runs the length of station platforms and will use the same yellow paint.
London, 22 November 2018 – Virgin Trains have begun painting the script of iconic festive film ‘It’s A Wonderful Life’ on station platforms from London to Glasgow.
The campaign, which has been created with Virgin Trains’ long-term charity partner, Rethink Mental Illness, is to remind people of the importance of simple kindnesses this Christmas.
Quotations – TM & © Melange Pictures. All Rights Reserved.
Frank Capra’s 1946 film, which is a staple of the Christmas TV schedules, is an uplifting
story of family, love, hope, and redemption. But it is also the story of one man’s struggle with
a life that hasn’t gone to plan. While the film may be over 70 years old, the message is as
relevant now as it has ever been.
The ‘It’s A Wonderful Line’ initiative has been developed with Virgin Trains’ charity partner,
Rethink Mental Illness, in recognition of how difficult the festive period can be for some, and
the positive impact that simple acts of kindness can have. The campaign will direct
customers – via a URL embedded in the script – to information, advice, and support around
mental health.
The initiative will be rolled out along the Virgin Trains West Coast route, with the film’s
message of goodwill painted across station platforms in towns and cities that include;
London, Birmingham, Liverpool, Manchester, Preston, Carlisle and Glasgow.
Over 7.5km of script will be painted over 14 nights in 14 locations, all of which are listed
below along with the date the script will be on the platform.
– London Euston – 22nd November
– Rugby – 23rd November
– Birmingham International – 27th November
– Birmingham New Street – 28th November
– Stafford – 29th November
– Stoke-on-Trent – 30th November
– Crewe – 3rd December
– Warrington Bank Quay – 4th December
– Liverpool Lime Street – 5th December
– Manchester Piccadilly – 6th December
– Preston (Lancashire) – 10th December
– Penrith – 11th December
– Carlisle – 12th December
– Glasgow – 13th December