Across London, thousands of people are saving into pensions without understanding the real-world impact their money can have. And yet, people
want to
know more. Research shows that 87% of savers from London say it’s important to know where their pension is invested,
but only 35% actually know.
That gap matters because when people don’t know where their money goes, they miss the fact that their pension is one of the most powerful financial tools they have.

Just 36% of London savers expect their pension to be invested locally,
revealing just how unaware many savers are of the positive impact their money could be having in their own communities. This lack of visibility means people underestimate the role their pension already plays in supporting projects, infrastructure and jobs
across London.

Nest Pensions is a UK-based workplace pension scheme, dedicated to building a bigger Nest egg for the everyday people of London and Britain,
backing everything from housing and transport links to renewable energy and local projects.
To bring this to life, Nest Pensions partnered with legendary Coach Trip host Brendan Sheerin to take members on an unexpected – and often hilarious
– tour across Yorkshire, revealing along the way that many of the stops they visited are actually places their pension pots are invested in. From Brendan stepping in as referee for a competitive game of dodgeball, to cutthroat rounds of crazy golf, and sharing
a tower of Yorkshire puddings, the trip blends humour with surprising discoveries, showing how pensions help build businesses and industries people see and recognise every day, from local shopping centres and pubs to offshore wind farms, manufacturing and
infrastructure.