One year after launching in London, Voi is calling on the Mayor of London, Sadiq Khan, to make the most of devolved powers to introduce a pan-London licensing framework for shared micromobility, arguing that current regulations are falling short and failing to keep pace with growing demand.
The call comes as new figures reveal significant growth for Voi across the capital, with monthly e-bike and e-scooter journeys increasing from 10,209 in May 2025 to 579,331 in July 2026.
Monthly active riders have risen from 3,602 to more than 102,120 over the same period, while more than 43,400 people used the service for the first time in July alone.
The growth has helped make London one of Voi’s fastest-growing markets in Europe. Over the past year, the operator has secured contracts in the City of London, Ealing, Kensington and Chelsea, Barking and Dagenham, Hounslow, Southwark and Westminster, reflecting growing demand for shared e-bikes and e-scooters as part of the capital’s transport mix. They have also opened a new warehouse in Kentish Town, supporting inward investment in London and local jobs.
Voi believes London’s regulatory framework now needs to evolve in line with this demand.
London’s performance mirrors a broader period of growth for Voi across Europe. In Q2 2026, the company recorded its strongest quarter to date, with revenue increasing 47% year-on-year to €69 million, 43 million rides completed across its network and record profitability achieved. The quarter also saw Voi deploy more than 50,000 new e-bikes and e-scooters across its European markets, representing its largest fleet expansion to date.
Christina Moe Gjerde, Vice President Northern Europe at Voi, said:
“The speed at which Londoners have embraced shared e-bikes has been remarkable. Over the past year we have seen cycling become part of people’s everyday lifestyle, whether that’s getting to work or meeting friends in parks and pubs across the city. For a lot of people, shared e-bikes are simply an easier way to get around than sitting in traffic or dealing with a hot, crowded tube.
“What has been most striking is how quickly attitudes have shifted. A year ago, shared e-bikes were still relatively new in many parts of London. Now we couldn’t imagine London without them. What the past year has shown is that Londoners are far more willing to change how they travel than many people assume. Once they try e-bikes, they embrace them.”
However, despite increasing demand and strong growth, Voi believes London’s current borough-by-borough approach to micromobility is limiting the pace at which the sector can expand and invest.
The patchwork system creates unnecessary barriers for riders making journeys across borough boundaries. For operators, it means navigating multiple procurement processes and different operating requirements across neighbouring councils, creating complexity and uncertainty for long-term investment.
Voi argues that a single London-wide licensing framework would provide greater consistency for riders, councils and operators, helping to unlock further private investment, supporting expanded cycling infrastructure and ensuring future growth can be delivered more efficiently across the capital.
Voi is calling on the Mayor to use London’s devolved transport powers to make this happen, warning that if policy continues to lag behind demand, London risks missing out on further investment and the wider economic, environmental and public health benefits that shared micromobility can deliver.
Christina Moe Gjerde added:
“The good news is we no longer need to convince Londoners that shared bikes work. That means the biggest challenge for us in the capital isn’t getting people onto bikes, it’s making sure policy matches the reality of how people are already choosing to travel.
“London is one city. Riders aren’t thinking about borough boundaries when they are cycling, but the system still does. Operators are navigating a patchwork of contracts, while riders are left navigating a patchwork of rules about where they can and can’t cycle.
“TfL has an opportunity to make the most of devolution and create a single, city wide framework for shared micromobility. That would give operators the certainty to invest, support more dedicated parking and cycling infrastructure keeping pavements tidy and enable a more transparent and consistent procurement process. This will ultimately deliver a better experience for riders and non-riders.”